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Mr Jones Watches | Birds
Retail Display
2024


The team at Mr. Jones Watches commissioned me to design and make a Summer display for their Covent Garden store. The display featured London birds, such as magpies and pigeons, in vibrant colours to suit the unique watch retailer's store design.

The birds were hung in the store's archways to create a playful narrative of the birds flying through the store and 'stealing' paper recreations of the brand’s bestselling watches.

Mr Jones Watches
Mr Jones Watches
Mr Jones Watches
Mr Jones Watches

"We’re so pleased with the work that Helen did for us for our Neal Street store, she came in and discussed with us exactly what we wanted. She created a whole flock of birds for our shop, they look amazingly solid from a distance and only when you get close do you realise that they are constructed entirely from paper. She was so careful and meticulous in giving them different personalities and capturing the dynamism of the birds in flight, and she really went above and beyond in helping us to display them in the best possible way.

I cannot recommend Helen highly enough, she’s a rare talent and we’re looking forward to the next time we have a project we can work together on."

- Crispin Jones, Mr Jones Watches

Mr Jones Watches
Mr Jones Watches
Mr Jones Watches
Mr Jones Watches
Mr Jones Watches
Mr Jones Watches
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